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A Touch Unfair

I’m pissed off.


I don’t think I can make it through the day without something getting on my (lack of) tits. It’s barely a quarter of the way through today and I’m already riled up, I’m attributing this to some sort of battle taking place in my uterus at present.  Goddamn the perils of being a woman eh?

Anyway, it’s not just my monthly womanly reminder that’s sparked off some sort of aggression within, it’s an article I had the displeasure of perusing this morning.

Little Mix, arguably the best girl band in the world at present (I said arguably before you get your knickers twisted), have just dropped (I sound like SUCH a cool music journo don’t I?!) a new video for single; Touch.

I really rate Little Mix, they can sing, they can dance and they seem like really nice girls. Down to earth, friendly, funny and supportive of one another, I’ll happily read an interview with them or listen to their music (they’ve released some absolute corkers over the years).  I saw them perform at V Festival last summer and they put on a great show.  Historically, girl bands who found fame on X Factor have never really set the music world alight but Little Mix bucked the trend with their success and I’m pleased for them.

As the years have passed by and their success has gone from strength to strength their image has of course changed. They’ve gotten older, they’ve gone from girls in their late teens to 20 something women and with that their sound has changed, as has their videos.

“Little Mix’s new video is a Touch on the raunchy side” was a Metro article headline I read this morning.

“Zzzzzzzzz” was my first thought. Seriously?  Is that the focal point here?

“So what’s it like? Are they replicating high school dramas like Black Magic? Cruising down highways to the sounds of female empowerment? Nope, they’re gyrating. Lots of gyrating.”  The article continues.


Black Magic was 2 years ago, are they not allowed to evolve? Do they have to stick to the same type of video for every single song they release?

Oh and on the subject of gyrating, I guess you’ve written the same regarding the likes of Rihanna, Beyoncé and of course fellow girl group Fifth Harmony because there was plenty of gyrating and twerking in the Work From Home video.

Let’s think back to 2001; nearly 2 decades ago. Britney Spears dropped the video (there I go again) for Slave 4 U, she was basically in the throes of a sweaty orgy, and that video was hailed as iconic by many.  In 2007 Beyonce and Shakira gyrated up and down a wall for the duration of the video to Beautiful Liar and way back in 2002 Christina Aguilera sang about getting ‘Dirrty’ whilst adorning a pair of chaps and slut dropping it around a boxing ring but it’s Little Mix and their twerking that’s getting this journalist all ‘hot under the collar’ in 2017.

I’ve watched the video and let me tell you, some of the aforementioned videos are far, far raunchier. Raunchy (I can’t bear that word anyway) is not an adjective I would use to describe ‘Touch’.  It’s not crude, it’s not rude and I think it’s wholly unfair for them to be singled out in this way.


Artists evolve, they grow up, they change their image, their sound and the way they want to be portrayed and there’s nothing wrong with that. Because guess what?  It’s not just Little Mix whose years have advanced, their original fan base would have too.  The ‘tweenies’ who listened to them when they first set the music world alight back in 2011 are now in their twenties and won’t be arsed that the girls are strutting about in leotards showcasing their twerking skills.  Instead of lambasting the girls for being too raunchy or gyrating, let’s just celebrate their success, why have we got to knock them down for something that is so irrelevant?

Here’s the video if you’d like to be outraged by the raunchiness.

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This Post Has 10 Comments

  1. Mary

    Aww, I have a big soft spot for Little Mix. It’s ridiculous that this is being labeled as raunchy… Which is a crap word that I’d rather not associate with women anyway.


  2. Seriously???? I love Little Mix and always loved seeing them get bigger and bigger as time goes on. I’m getting annoyed with the whole outrage that they now wear leotards. I also got narked when Mel C slated them and then within a week posted a topless picture of herself more naked than little mix!!!
    I do not think this is raunchy in the slightest. whoever does clearly hasnt watched Dirrty! #PoCoLo

  3. Ahh I flipping love little mix,I think they look amazing and honestly if people think that raunchy they’ve not properly watched some of riri’s!! #PoCoLo

  4. Women tend to be criticized no matter what they do. All the other videos you mentioned were blasted for being overly raunchy too. It’s not fair, but it’s not new. #PoCoLo

  5. Really! I read this expecting the video to be x-rated. It really isn’t when you compare it to the other videos you mentioned!
    Little Mix are awesome! x

  6. “Raunchy” really isn’t the word for this video. It’s a dance video with its share of sexy dance moves that are in no way near the raunchy side as they say… But I have to say I’ve always liked music videos with a story representing the lyrics more than just a dance or poses videos with a whole lot of differents looks and moves…But maybe I’m old-fashioned;))) Thanks for linking up with #globalblogging

  7. Ok the only question I have is what on earth is the girl in the pink short jumpsuit wearing lol (sorry I don’t know their names) they are only dancing, people need to chill a bit! x GlobalBlogging

  8. shaney

    I LOVE little mix! the song and the video. They are rocking right now! They need to evolve and stay current in order to be successful. They aren’t naked so who cares! Thank you for linking up to #globalblogging

  9. I have no idea who Little Mix is 🙂 haha… I’m obviously out of touch with the music scene, the only renditions I know right now, are Twinkle Twinkle and If you’re happy and you know it :)Oh boy, I need to get out more! #globalblogging

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